"We LOVE CheruBalm! We are a cloth diapering family and it is wonderful to have a baby skin balm that works wonderfully to clear up rashes,is cloth diaper safe, and is chemical free, all natural, and safe for our little one. It is a wonderful trifecta! the smell is very subtle and nice and the texture is smooth not to grease or clumpy and thick, glides on perfectly. We also love that we don't have to get our hands all messy with diaper cream while changing baby, such a plus! Such a wonderful product with great customer service as well!"